Scooting with Dru

For many of us, Ride to Work Day is every day, but once a year, there is an organized Ride to Work Day.  The third Wednesday of July is officially Ride to Work Day.  In the past, the publicity around this day has been largely confined to small pockets of riders.   In order for it to have an impact though, it needs to be widely reported and carried beyond the riding community.  

In an effort to make this happen around here, I have decided to do a little local promotion of the event myself, through local newspapers, television and of course community awareness.  I encourage everyone to do the same, but in order for you to get any free exposure, you need to start early.  Remind your friends, get it on your club calendars, let your coworkers and bosses know about the event.  Call your local news papers and television studios.  They always need 'local' stories and positive stories are always something they like to have 'in the can' ready for publication.  

With skyrocketing gas prices and worries over increased inflation, this year is a perfect time to take advantage of the added concerns and pressures to reduce our fuel consumption, and our scooters and motorcycles are great ways to do so.  

So, start your planning today.  Get your local newspapers and TV stations to get some material in prepared and ready to go.  We are quickly nearing 90 days to this years Ride to Work Day.